The Export of Meaning: Cross-Cultural Readings of Dallas

by Tamar Liebes and Elihu Katz

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In the new paperback edition of this classic text, Liebes and Katz examine how television viewers around the world respond differently to popular television programmes, particularly Dallas. Analszing conversations among viewers in Israel, Japan and the U. S., they show that viewers possess a good deal more critical ability than they are commonly given credit for.
  • ISBN10 0745612954
  • ISBN13 9780745612959
  • Publish Date 11 November 1993
  • Publish Status Active
  • Publish Country GB
  • Imprint Polity Press
  • Format Paperback
  • Pages 200
  • Language English