The Business Communication field is at a crossroads as communication technologies are reshaping how people communicate in the workplace. Business Communication: Developing Leaders for a Networked World, by Peter Cardon, puts students at the center of business communication through the author's unique focus on credibility woven throughout the textbook chapters, forward looking vision built on traditional concepts, and practitioner and case-based approach.
Students are more likely to read and reflect on the text, and are better positioned to understand the essentials of efficient and effective business communication, thereby transforming them into leaders for a networked world.
- ISBN13 9781259060410
- Publish Date 1 February 2013
- Publish Status Out of Print
- Out of Print 10 August 2016
- Publish Country US
- Imprint McGraw-Hill Education
- Format Paperback
- Pages 544
- Language English