Winning the New Product Development Battle

by Thomas L Floyd, etc., Stuart Levy, and Arnold B. Wolfman

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This guide seeks to lead companies through the process of new-product development, from inception to development and marketing using Total Quality Management (TQM) and Concurrent Engineering Methods.
  • ISBN10 078030361X
  • ISBN13 9780780303614
  • Publish Date 1 January 1997
  • Publish Status Active
  • Out of Print 1 October 2009
  • Publish Country US
  • Imprint I.E.E.E.Press
  • Format Paperback
  • Pages 166
  • Language English