Kellogg on China examines some of the changes WTO accession is bringing to the Chinese market environment and to different sectors of the country's economy. This study outlines the resulting challenges and opportunities for companies doing business in China.
The editors draw on extensive field research with Chinese corporate executives, government officials, and representatives of non-governmental organizations. Based on the findings from these interviews, the authors provide insights and strategies for companies seeking to establish a sustainable competitive advantage in the country's evolving marketplace. Kellogg on China is a collaborative student-faculty effort through the Global Initiatives in Management Program at the Kellogg School of Management.
- ISBN10 0749447869
- ISBN13 9780749447861
- Publish Date 3 May 2005 (first published December 2004)
- Publish Status Cancelled
- Publish Country GB
- Imprint Kogan Page Ltd
- Format eBook
- Pages 288
- Language English