This introductory text, known for its innovative coverage of technology and conversion, now offers a more streamlined narrative and an expanded table of contents. The text addresses the main media channels in our society, their interdependency in light of emergent technologies and foundation theories, and traditional concepts. The new edition has been revised to offer increased coverage to media effects and ethics and traditional media (newspaper, film, and TV).
- ISBN10 0534548288
- ISBN13 9780534548285
- Publish Date 6 July 1999
- Publish Status Out of Print
- Out of Print 12 February 2003
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint Wadsworth Publishing Co Inc
- Edition 2nd Revised edition
- Format Paperback
- Pages 512
- Language English