The Apprentice

by Alan Sugar

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Book cover for The Apprentice

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The Apprentice with Sir Alan Sugar is a high profile new series coming to BBC2 in February 2005. The program is the UK version of the highly successful US series featuring Donald Trump. Sir Alan Sugar is the self-made multi-millionaire behind Amstrad and Viglen, and he is also well known outside the business world thanks to his high profile involvement with Spurs FC. The book is a practical guide to succeeding in the business world and is packed with instructional information from Sir Alan based on the lessons learned in the series. Contains lots of questionnaires, bullet points and summaries in order to make the subject matter more accessible and easily digestible than in traditional business manuals. There will also be plenty of case studies to illustrate and analyse the strengths and weaknesses of the candidates from the series, so the book will appeal to fans of the program as well as would-be entrepreneurs.
  • ISBN10 0563522380
  • ISBN13 9780563522386
  • Publish Date 10 February 2005
  • Publish Status Out of Print
  • Out of Print 31 March 2010
  • Publish Country GB
  • Publisher BBC Consumer Publishing
  • Imprint BBC Books
  • Format Paperback
  • Pages 224
  • Language English