This text offers practical ideas on the managerial problems of professional service firms. It shows that professional firms are different from other business enterprises in two ways. First, they are in the business of providing highly customized services and therefore cannot apply many of the management principles developed for the mass production industrial world. Second, professional services are highly personalized and involve the skills of individuals, therefore firms must compete not only for clients, but also for talented professionals. This text explores issues ranging from marketing and business development to multinational strategies, from human resource policies to profit improvement strategies, from strategic planning to the effective behaviour of practice leaders.
- ISBN10 0684834316
- ISBN13 9780684834313
- Publish Date 9 June 1997 (first published 21 October 1993)
- Publish Status Active
- Publish Country US
- Imprint Simon & Schuster
- Edition New edition
- Format Paperback (UK Trade)
- Pages 368
- Language English