This volume looks at the new revolution in product design, and its dramatic impact on the corporate strategies and commercial performances of a wide range of international companies. Christopher Lorenz delves into companies such as Sony, Olivetti, Ford, Philips, as well as examining the evolution of industrial design from the Bauhaus to Detroit, to show that design must now be seen as a uniquely catalytic resource in a company's overall marketing strategy and product development process. Good design is now a key to success in the global marketplace. This text is aimed at students of marketing, business studies and design, as well as practising managers and some general readers.
- ISBN10 063115549X
- ISBN13 9780631155492
- Publish Date 30 April 1987
- Publish Status Out of Print
- Out of Print 2 February 2005
- Publish Country GB
- Publisher John Wiley and Sons Ltd
- Imprint Blackwell Publishers
- Format Paperback
- Pages 184
- Language English