Party Campaigning in the 1980s

by Paul S. Herrnson

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Are American political parties on the way out? Many political observers express doubts about the ability of political parties to adapt to these changes and to survive, but Paul Herrnson instead suggests their survival and resurgence in this balanced assessment of party activities in congressional elections. Drawing on extensive interviews and survey data collected from nearly five hundred recent House and Senate candidates, campaign advisers, party officials, PAC executives, and journalists, Herrnson evaluates the roles of the national parties and provides rich detail on party development and party campaign activity to predict the future of congressional elections.
  • ISBN10 0674418522
  • ISBN13 9780674418523
  • Publish Date 29 May 2014 (first published 1 January 1988)
  • Publish Status Active
  • Imprint Harvard University Press
  • Format Hardcover
  • Pages 190
  • Language English