On Rumours: How Falsehoods Spread, Why We Believe Them, What Can Be Done

by Cass R Sunstein

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Book cover for On Rumours

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Sunstein explores the human propensity for gossip and storytelling, and discusses how our fears and hopes can work against common sense. He also investigates the way that the internet can entrench our false beliefs even deeper, and how the wish to conform, our natural biases and even our basic emotions can cause us to fall for untrue accounts.
  • ISBN10 0141044292
  • ISBN13 9780141044293
  • Publish Date 30 September 2010 (first published 24 September 2009)
  • Publish Status Active
  • Out of Print 11 October 2023
  • Publish Country GB
  • Imprint Penguin Books Ltd
  • Format Paperback (B-Format (198x129 mm))
  • Pages 112
  • Language English