With its emphasis on real world, manager-oriented applications, this text shows students how managers apply theories and techniques to analyze and solve real world business problems. Over 200 applications, corporate examples, and "managerial challenges" support this approach. This edition includes extensive coverage of analytical tools including game-theoretic tactics, best-practices mechanism design, and information economics. It also thoroughly integrates international issues and devotes an entire chapter to managing export products.
- ISBN10 0538881062
- ISBN13 9780538881067
- Publish Date 24 July 1998 (first published May 1980)
- Publish Status Out of Print
- Out of Print 12 December 2013
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Edition 8th Revised edition
- Format Hardcover
- Pages 736
- Language English