In Public Opinion Polling, Celinda C. Lake and Pat Callbeck Harper draw on years of experience and hands-on work in polling and interpreting public opinion polls for political candidates and public interest organizations. This handbook offers field-tested, easy-to-use, and cost-effective instructions for constructing and analyzing polls. Helps the user to: define the poll's objectives understand what a sample is write questionnaires that get the information you want conduct efficient interviews. Companion software provides a complete package for conducting polls and analyzing results.
- ISBN10 0933280327
- ISBN13 9780933280328
- Publish Date 1 May 1987
- Publish Status Out of Stock
- Out of Print 31 January 2024
- Publish Country US
- Imprint Island Press
- Edition Annotated edition
- Format Paperback
- Pages 175
- Language English