Emphasizing creative, critical and ethical thinking, this text shows students how to apply those skills to effective business correspondence, challenging them - through case studies and exercise applications - to think about complex communication issues. The authors have taken a fresh approach to the standard elements of business communication, with biographies of business communicators, an expanded definition of appropriate language and style, discussions of business law, and coverage of electronic communication and critical viewing of graphs. Throughout, the text stresses the global nature of today's workplace, and maintains sensitivity towards women and minorities in its examples.
- ISBN10 0060456663
- ISBN13 9780060456665
- Publish Date April 1993
- Publish Status Out of Print
- Out of Print 30 October 2009
- Publish Country GB
- Publisher Pearson Education Limited
- Imprint Longman
- Format Paperback
- Pages 592
- Language English