Based on fifteen years’ experience teaching e-Business modules, Feng Li takes the reader through the vast range of topics and issues surrounding e-business. This much-needed new text gives business and technology students the integrated framework they need to interpret conflicting and rapidly changing business phenomena.
- A coherent introduction to e-business.
- Features case studies of the transformation of various industries, including banking, the music industry, e-tailing, the telecoms industry, and e-public services.
- Discusses emerging issues such as privacy, security, identity and presence in the cyber world, Internet marketing, legal, regulatory, social and political issues.
- Supported by online lecturer and student resources, available soon.
- ISBN10 1405125586
- ISBN13 9781405125581
- Publish Date 18 August 2006
- Publish Status Active
- Publish Country US
- Publisher John Wiley and Sons Ltd
- Imprint Wiley-Blackwell
- Format Paperback
- Pages 264
- Language English