The three main elements of this report are: a review of the literature dealing with measurement of performance in management accounting and in marketing; a field study of ten organizations in different sectors (manufacturing, financial services, retailing); and a full description of the three types of interfaces between management accounting and marketing. It contains review of the literature. Based on a field study of ten organizations, it includes a full description of the three types of interfaces between management accounting and marketing.
- ISBN10 1859714897
- ISBN13 9781859714898
- Publish Date 15 June 2001
- Publish Status Out of Print
- Out of Print 25 January 2023
- Publish Country GB
- Imprint Chartered Institute of Management Accountants
- Format Paperback (US Trade)
- Pages 134
- Language English