Henry Ford, Modernism and Design: A Twentieth Century Cultural Phenomenon (Studies in Design and Material Culture)

by Ray Batchelor

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Henry Ford is often thought of as being the ultimate American folk hero who developed one of the most important changes to 20th-century American society - mass production. With his successive teams of engineers, Ford developed technologies which placed the motor car at the disposal of millions of people, freeing them from previous notions of distance and space, and re-shaping the modern urban environment worldwide. This is an exploration of the history of the technologies Ford was involved with, and also the intellectual and psychological outlook of the man, revealing doubts that Ford experienced about his groundbreaking discovery and its effects on society. It integrates the American tale with the British one, exposing the problems the company faced when it attempted to export into Britain the work practices which had swept away competition in America.
  • ISBN10 0719041740
  • ISBN13 9780719041747
  • Publish Date 15 December 1994
  • Publish Status Out of Print
  • Out of Print 22 November 1999
  • Publish Country GB
  • Imprint Manchester University Press
  • Format Paperback (UK Trade)
  • Pages 160
  • Language English