Multinationals and Transition: Business Strategies, Technology and Transformation in Central and Eastern Europe

by J. Manea and R. Pearce

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This book refocuses thinking on how multinational enterprises (MNEs) can achieve a sustained contribution to European transition economies as these countries move from the processes of transformation into pursuit of more sustained development. The authors apply key aspects of recent work on the strategic aims and nature of the contemporary MNE to the transition economy context, and find that the generation and application of technology has particular relevance to the success of MNEs in Central and Eastern Europe. The book is based on the results of two new wide-ranging surveys and includes a thorough review of current literature.
  • ISBN13 9781349428748
  • Publish Date 1 January 2004
  • Publish Status Active
  • Publish Country GB
  • Imprint Palgrave Macmillan
  • Edition 1st ed. 2004
  • Format Paperback
  • Pages 198
  • Language English