Recall, Recognition, and the Measurement of Memory for Print Advertisements

by Richard P Bagozzi and Alvin J Silk

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  • ISBN10 124546695X
  • ISBN13 9781245466950
  • Publish Date 14 September 2011
  • Publish Status Unknown
  • Publish Country US
  • Imprint Nabu Press
  • Format Paperback (US Trade)
  • Pages 74
  • Language English