Patagonia, Inc. is one of the earth's most interesting and inspiring companies. For almost forty years, its reputation for high quality, maverick innovation, and long-term environmental responsibility has put it in a class by itself. And everything flows from Patagonia's founder, Yvon Chouinard, whose creation myth is now an American business legend. Here, Yvon Chouinard relates his and his company's story and the core philosophies that have sustained Patagonia, Inc. year in and year out. This is not another story of a successful businessman who manages on the side to do great good and have grand adventures; it's the story of a man who brought doing good and having grand adventures into the heart of his business model--and who enjoyed even more business success as a result.--From publisher description.
- ISBN10 1429537108
- ISBN13 9781429537100
- Publish Date 5 September 2006 (first published 6 October 2005)
- Publish Status Unknown
- Out of Print 11 April 2013
- Publish Country US
- Imprint Penguin Press
- Format eBook
- Pages 272
- Language English