Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. The Gallup Organization reveals: what polls really are and how they are conducted; why the information polls provide is so vitally important to modern society today; how this valuable information can be used more effectively, and more.
- ISBN10 0446530646
- ISBN13 9780446530644
- Publish Date 19 August 2004 (first published 30 July 2004)
- Publish Status Active
- Out of Print 7 November 2008
- Publish Country US
- Imprint Grand Central Publishing
- Format Hardcover
- Pages 320
- Language English