This new text takes students on the journey of becoming entrepreneurs- from the decision to become an entrepreneur through franchising. This text places a unique and special emphasis on developing a successful business idea early in the process. By highlighting both successful and failed ventures and asking students to step into the shoes of venture capitalists, this renowned author team helps students understand what it takes to launch a new venture. This text encourages your students to think like successful entrepreneurs. Passion Plus - Where a great idea meets a great process.
- ISBN10 0134422503
- ISBN13 9780134422503
- Publish Date 13 January 2016 (first published 1 January 2000)
- Publish Status Out of Stock
- Imprint Pearson
- Edition 5th ed.
- Pages 592
- Language English