From products we use to clothes we wear, and spaces we inhabit, we rely on colour to provide visual appeal, data codes and meaning. Color and Design addresses how we understand and experience colour, and through specific examples explores how colour is used in a spectrum of design-based disciplines including apparel design, graphic design, interior design, and product design.
Through highly engaging contributions from a wide range of international scholars and practitioners, the book explores colour as an individual and cultural phenomenon, as a pragmatic device for communication, and as a valuable marketing tool.
Color and Design provides a comprehensive overview for scholars and an accessible text for students on a range of courses within design, fashion, cultural studies, anthropology, sociology and visual and material culture. Its exploration of colour in marketing as well as design makes this book an invaluable resource for professional designers. It will also allow practitioners to understand how and why colour is so extensively varied and offers such enormous potential to communicate.
- ISBN10 1306727243
- ISBN13 9781306727242
- Publish Date 1 January 2013 (first published 8 November 2012)
- Publish Status Active
- Out of Print 1 April 2015
- Publish Country US
- Publisher Bloomsbury Publishing PLC
- Imprint Bloomsbury Academic
- Format eBook
- Pages 289
- Language English