Agri-input companies have played a significant role in transforming the post-Independence "ship-to-mouth" Indian economy, dependent on food grain imports, into a self-sufficient economy. Though agricultural productivity is declining and environmentalists are questioning the use of agri-inputs, Indian agriculture cannot do away with agri-inputs. This book, after understanding the past policy environment, agri-input marketing, and promotion strategies of both the government and private companies, suggests frameworks for agri-input marketing companies to align their strategies to the new objective of sustainable agriculture.
The book will serve as a text for students in the agribusiness management programmes and also as a guide for practicing managers and policy makers.
- ISBN10 1322031142
- ISBN13 9781322031149
- Publish Date 1 January 2014
- Publish Status Active
- Out of Print 9 June 2015
- Publish Country US
- Imprint Sage Publications Pvt. Ltd
- Format eBook
- Pages 271
- Language English