This text delivers an up-to-date examination of mass communications in the 1990s and beyond. The major emphasis is on recent trends in the field: the increasing international focus of mass communications that is transforming world culture and politics; the growing multicultural nature of the audiences, especially in the United States, which the media addresses; and the proliferation of new technology, such as digital audio radio broadcasting and CD-ROM. This edition contains challenging analyses of media influence, ethics, social responsibilities, credibility and law - examined in the "Issues" section. There is also a pedagogical programme which includes questions in "Issues" sections, human interest studies and international scene boxes.
- ISBN10 0060401753
- ISBN13 9780060401757
- Publish Date 1 January 1982 (first published December 1976)
- Publish Status Out of Print
- Out of Print 17 October 2003
- Publish Country US
- Publisher HarperCollins Publishers Inc
- Imprint Joanna Cotler Books
- Edition 7th Revised edition
- Format Paperback
- Pages 512
- Language English