Creativity has long been thought to be an individual gift, best pursued alone schools, organizations, and whole industries are built on this idea. But what if the most common beliefs about how creativity works are wrong? Group Genius tears down some of the most popular myths about creativity, revealing that creativity is always collabourative-even when you're alone. Sharing the results of his own acclaimed research on jazz groups, theatre ensembles, and conversation analysis, Keith Sawyer shows us how to be more creative in collabourative group settings, how to change organizational dynamics for the better, and how to tap into our own reserves of creativity.
- ISBN10 0465071937
- ISBN13 9780465071937
- Publish Date 4 March 2008 (first published 5 June 2007)
- Publish Status Out of Print
- Out of Print 5 March 2021
- Publish Country US
- Imprint Basic Books
- Format Paperback (UK Trade)
- Pages 288
- Language English