In this book, designed for both students and practising managers, the authors set out the principles with which the skilful manager can approach his difficulties. Examples from business and industry, both private and public, as well as from government are used to illustrate the complexity of the problems which can be solved by intelligent decision analysis, ranging from manufacturer's concern over the best way of producing a new product to the more complicated matter of choosing the most effective modes of publicity in launching a new product.
- ISBN10 0140091203
- ISBN13 9780140091205
- Publish Date 24 November 1988
- Publish Status Unknown
- Out of Print 7 August 2002
- Publish Country GB
- Imprint Penguin Books Ltd
- Edition New edition
- Format Paperback (B-Format (198x129 mm))
- Pages 256
- Language English