A guide to help business managers better compete in the age of the internet and electronic commerce.
This book offers a novel approach for analyzing and developing business strategies for the Internet and electronic commerce. The topics addressed include how to predict which firms will be successful, how a manager should respond to competitors who adopt the Internet and electronic commerce, and how a company can obtain a competitive advantage in times of intense competition and proliferating information technology. The book uses case studies (including Dell Computer, Cisco Systems, Charles Schwab, and Merrill Lynch) and develops a dynamic resource-based model of strategy.
- ISBN10 0262621738
- ISBN13 9780262621731
- Publish Date 28 February 2003 (first published 21 November 2001)
- Publish Status Out of Stock
- Out of Print 21 September 2017
- Publish Country US
- Publisher MIT Press Ltd
- Imprint MIT Press
- Format Paperback (US Trade)
- Pages 279
- Language English