Marketing Madness: A Survival Guide For A Consumer Society

by Michael Jacobson

0 ratings • 0 reviews • 0 shelved
Book cover for Marketing Madness

Bookhype may earn a small commission from qualifying purchases. Full disclosure.

In 1983, Reese's Pieces made their debut on the silver screen, gobbled up by that lovable alien ET, and sales of the candy shot up instantly by 66 percent. Reebok has sponsored the U.S. Olympic team-and the Russian team, as well! The British Boy Scouts sell space on their merit badges to advertisers. Michael Jacobson, founder of the Washington, D.C
  • ISBN13 9780429700255
  • Publish Date 11 March 2019
  • Publish Status Active
  • Publish Country GB
  • Publisher Taylor & Francis Ltd
  • Imprint Routledge
  • Edition Digital original
  • Format eBook
  • Pages 262
  • Language English