Strategic Management: Text and Cases, Global Edition, by prestigious authors Dess/Lumpkin/Eisner, new co-author Gerry McNamara, and global contributor Bongjin Kim provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as intellectual assets, entrepreneurship, innovation, knowledge management, corporate governance, Internet strategies, crowdsourcing, environmental sustainability, and businesses' use of social media. The text is rounded off by rich, relevant, and teachable cases.The case selections emphasize variety, currency, and recognizable company names on the global stage. The cases include both financial data and strategic issues. This group of cases gives instructors and students unparalleled quality and variety. These selections combine comprehensive and shorter-length cases about well-known companies from around the world.
- ISBN13 9780071317047
- Publish Date 16 April 2012 (first published 16 December 2007)
- Publish Status Out of Print
- Out of Print 9 April 2014
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Professional
- Edition 6th edition
- Format Paperback
- Pages 992
- Language English