Designed for courses in service management, service operations management, or operations management. This book looks at services and the economy, the service concept and competitive strategy, and managing service operations.
- ISBN10 0070217602
- ISBN13 9780070217607
- Publish Date 1 January 1998 (first published 1 October 1993)
- Publish Status Active
- Out of Print 19 September 2001
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw Hill Higher Education
- Edition 2nd Revised edition
- Format Hardcover
- Pages 640
- Language English