Strategic Management and Competitive Advantage: Concepts and Cases Plus Mylab Management with Pearson Etext -- Access Card Package

by Jay B Barney and William S Hesterly

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For courses in strategy/strategic management.

For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.
  • ISBN10 0134890507
  • ISBN13 9780134890500
  • Publish Date 25 March 2018 (first published 28 June 2005)
  • Publish Status Out of Stock
  • Imprint Pearson
  • Edition 6th ed.
  • Pages 592
  • Language English