This extensively revised and updated second edition of Global and Transnational Business, builds on the success of the first edition in discussing the complex strategic issues involved in global and international business.Presented within an integrative framework, the authors provide a review of the work of leading authors in the field, and this framework establishes clear linkages between global strategy, global management and global competitiveness. The link is examined between the trend towards the globalization of competition, markets and products, and the need to adopt global or transnational strategies and approaches to management.
- ISBN10 0470851260
- ISBN13 9780470851265
- Publish Date 16 March 2004 (first published 30 March 2000)
- Publish Status Active
- Publish Country US
- Imprint John Wiley & Sons Inc
- Edition 2nd Edition
- Format Paperback
- Pages 496
- Language English