The new edition of this text provides an introduction to the practical aspects of retailing with emphasis on the relationship between retailer and customer, the retail mix and retail administration. It is essential reading for those intending to begin a career in retail management and is particularly suitable for retail management undergraduates, marketing undergraduates and BTEC HNC/D students.
- ISBN10 0712118241
- ISBN13 9780712118248
- Publish Date 27 May 1988
- Publish Status Out of Print
- Out of Print 10 July 1992
- Publish Country GB
- Publisher Financial Times Prentice Hall
- Imprint Macdonald & Evans Ltd
- Format Paperback
- Pages 288
- Language English