This book offers broad coverage of business communication topics such as legal/ethical considerations, intercultural communication, cultural diversity, corporate annual reports, the business plan and crisis management. The managerial approach emphasises analysis of managerial situations and the generation of the appropriate communication necessary for that situation. The problems, cases, and exercises are all drawn from business and industry, and international aspects are covered.
- ISBN10 0538834757
- ISBN13 9780538834759
- Publish Date 1 January 1994
- Publish Status Unknown
- Out of Print 2 October 2009
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Edition 6th Revised edition
- Format Hardcover
- Pages 800
- Language English