In the fully updated Sixth Edition of Understanding Global Cultures: Metaphorical Journeys Through 34 Nations, Clusters of Nations, Continents, and Diversity, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor as a method for understanding the cultural mindsets of individual nations, clusters of nations, continents, and diversity in each nation. A cultural metaphor is any activity, phenomenon, or institution that members of a given culture consider important and with which they identify emotionally and/or cognitively, such as the Japanese garden and American football. This cultural metaphoric approach identifies three to eight unique or distinctive features of each cultural metaphor and then discusses 34 national cultures in terms of these features. The book demonstrates how metaphors are guidelines to help outsiders quickly understand what members of a culture consider important.
- ISBN10 1483340074
- ISBN13 9781483340074
- Publish Date 28 April 2015 (first published 22 March 1994)
- Publish Status Active
- Publish Country US
- Imprint SAGE Publications Inc
- Edition 6th Revised edition
- Format Paperback
- Pages 680
- Language English
- URL https://uk.sagepub.com/booksProdDesc.nav?prodId=Book242476