Cultural Understanding in International Business
International Business: The Challenges of Globalization is a comprehensive introduction to the difficulties of global entrepreneurship. By employing engaging features and real world examples through a concise and focused text, the Eighth Edition presents a fresh take on the subject that is both interesting and invaluable to students.
The material has been thoroughly updated based on both student and instructor feedback and ongoing changes in the international business world to ensure that it remains up-to-date and well received by audiences. Focusing on relating major concepts to concrete examples, this hands-on text is highly relevant to a future career as a global entrepreneur.
International Business addresses the issue of cultural barriers that arise in global business, as well as the theory and terminology essential to the process of conducting successful business abroad. Its brief yet inclusive coverage of all major international business topics make it the ideal introductory text for students exploring this subject.
- ISBN10 1292095040
- ISBN13 9781292095042
- Publish Date 14 May 2015 (first published 28 November 2005)
- Publish Status Active
- Out of Print 13 May 2020
- Publish Country GB
- Imprint Pearson Education Limited
- Edition 8th edition
- Format Paperback
- Pages 464
- Language English