Management maverick and advertising expert Bill Fromm advises old guard managers to discard their management manuals and toss "conventional wisdom" to the winds by introducing creative and enjoyable ways to solve business problems.
- ISBN10 0399136177
- ISBN13 9780399136177
- Publish Date 4 April 1991
- Publish Status Out of Print
- Out of Print 28 October 2014
- Publish Country US
- Imprint Putnam Adult
- Format Hardcover
- Pages 173
- Language English