Navigating Global Business: A Cultural Compass

by Simcha Ronen and Oded Shenkar

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Book cover for Navigating Global Business

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Navigating Global Business integrates and synthesizes all available country cluster studies into a nested meta-structure accompanied by eco-cultural correlates that distinguish amongst clusters. The broad range of analyses will appeal to researchers and practitioners, seasoned multi-firm executives, those in small firms seeking internationalization, and anyone intrigued by the greater question of human diversity. The book covers key work-related cultural dimensions for much of the world, and includes examples of applications in most business areas. Also exhibited are the correlates of culture, some of which, such as language and religion, speak to the origin of cultural variations in addition to illustrating key variants of the global terrain. Finally, the authors examine how patterns might have changed over time, providing a rigorous and realistic assessment of the fruits of globalization.
  • ISBN13 9781108146616
  • Publish Date 6 September 2017 (first published 17 August 2017)
  • Publish Status Active
  • Publish Country GB
  • Publisher Cambridge University Press
  • Imprint Cambridge University Press (Virtual Publishing)
  • Format eBook
  • Language English