Presenting case and text material designed to help students understand the methods of successful strategic management, this volume includes examples from both small and large business. Many of the 36 cases are international and address global issues; three cases discuss strategic management of not-for-profit organizations. Strategy in action boxes aim to bring theory to life by highlighting companies such as Johnson & Johnson, Honda, Heineken, Toys-R-Us and Quaker Oats.
- ISBN10 0071002901
- ISBN13 9780071002905
- Publish Date 1 September 1989 (first published 1 January 1986)
- Publish Status Out of Print
- Out of Print 8 February 1996
- Publish Country GB
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Education (ISE Editions)
- Edition 2nd Revised edition
- Format Paperback
- Pages 928
- Language English