This book presents a detailed examination of, and market report on, the fast food industry, dealing with its structure and trends within each sector. The book includes analyses of the top 45 fast food chains and the top 115 fast food companies, their strategies and scale of operations plus advertising trends. The book is intended for lecturers and students on hospitality and similar courses, and companies active in, or considering involvement in, the fast food industry.
- ISBN10 030432728X
- ISBN13 9780304327287
- Publish Date 2 September 1993
- Publish Status Out of Print
- Out of Print 29 June 2005
- Publish Country GB
- Publisher Bloomsbury Publishing PLC
- Imprint Continuum International Publishing Group Ltd.
- Format Paperback
- Pages 120
- Language English