Marketing Communications: Integrating Offline and Online with Social Media

by P R Smith and Ze Zook

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  • ISBN10 1283093820
  • ISBN13 9781283093828
  • Publish Date 1 January 2011
  • Publish Status Active
  • Out of Print 18 March 2015
  • Publish Country US
  • Imprint Kogan Page
  • Edition 5th Revised ed.
  • Language English