Each book in this series acts as a core thread aimed to assist both student and lecturer through the increasing complexity and range of subjects which make up hospitality and tourism courses. This text provides the basis for a complete marketing course or module for students of hospitality and tourism. The integrated guide is leads the reader through the course. Each chapter includes review questions, extension questions and practical exercises. It can be used with full time degree or diploma students, or those on postgraduate or short courses.
- ISBN10 0256031525
- ISBN13 9780256031522
- Publish Date 1 March 1985 (first published 1 January 1985)
- Publish Status Out of Print
- Out of Print 13 March 1992
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Inc.,US
- Format Paperback
- Pages 576
- Language English