Reflecting the highly globalized nature of tastes, production, labor markets, and financial markets in today's world, Managerial Economics in a Global Economy, Eighth Edition, presents the theory of the firm as a unifying theme to examine the managerial decision-making process. Adopting a global perspective, it synthesizes economic theory, decision science, and business administration studies, examining how they interact as a firm strives to reach optimal
profitability and efficiency in the face of modern constraints.Features * Integrates examples, data, and theories on the international ramifications of managerial
decisions into the entire text, rather than segregating the material in a separate chapter* Incorporates 127 case studies, showing how firms actually reach managerial decisions today * Offers instructors maximum flexibility with a modular structure that is suitable for both full-term and briefer courses, and can be used with or without calculus* Includes a robust instructor ancillary package for adopters
- ISBN10 0199397120
- ISBN13 9780199397129
- Publish Date 14 July 2014 (first published 1 October 1992)
- Publish Status Out of Print
- Out of Print 20 April 2021
- Publish Country US
- Imprint Oxford University Press Inc
- Edition 8th edition
- Format Hardcover
- Pages 792
- Language English