Research Methods and the New Media (The Free Press series on communication technology & society)

by Frederick Williams

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The "new media" -- interactive videodiscs, telecommunications, computers, VCRs, teletext systems, and more -- present researchers with new challenges when it comes to studying practical applications or theoretical effects. This valuable volume aids researchers in first recognizing the special qualities of interactivity, demassification, and asynchroneity that the new media have created and to instruct professional researchers and students in alternative research methods, multiple methods, and the triangulation of results. For the first time, a variety of methods are examined as they apply to new media research, including mathematical modeling, controlled experiments, quasiexperiments, surveys, longitudinal studies, field studies, archival and secondary research, futures research and forecasting, content analysis, case studies, and focus groups.
Whether the problem to be researched is as focused as considering the cost-benefit for a school wishing to adopt computers in the classroom or as wide-ranging as determining the effects of video games on child socialization, this up-to-date and thorough guide alerts researchers to the pitfalls of traditional methodology and offers a firm foundation upon which they can build reliable, accurate projects able to produce sound results.
  • ISBN10 0029353319
  • ISBN13 9780029353318
  • Publish Date 26 September 1988 (first published 1 January 1988)
  • Publish Status Transferred
  • Out of Print 1 November 2023
  • Publish Country US
  • Publisher Simon & Schuster
  • Imprint The Free Press
  • Format Paperback (US Trade)
  • Pages 228
  • Language English