Truly eye-opening . . . There is almost no situation that Harford cannot dissect with his sharp economist's tools . . . economics has never been this cool' NEW STATESMAN
If humans are so clever, why do we smoke and gamble, or take drugs, or fall in love? Is this really rational behaviour? And how come your idiot boss is so overpaid? In fact, the behaviour of even the unlikeliest of individuals - prostitutes, drug addicts, racists and revolutionaries - complies with economic logic, taking into account future costs and benefits, even if we don't quite realise it. We are rational beings after all.
- ISBN10 074812215X
- ISBN13 9780748122158
- Publish Date 2 September 2010 (first published 1 January 2008)
- Publish Status Active
- Publish Country GB
- Publisher Little, Brown Book Group
- Imprint Abacus
- Edition Digital original
- Format eBook (EPUB)
- Pages 288
- Language English