Analyze. Formulate. Implement.
Melissa Schilling’s Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
- ISBN13 9781259255526
- Publish Date 16 March 2016 (first published 16 December 2009)
- Publish Status Out of Print
- Out of Print 16 December 2021
- Publish Country US
- Imprint McGraw-Hill Education
- Edition 5th edition
- Format Paperback
- Pages 352
- Language English