Strategy is about what tomorrow will be like and then working it back to today. It is about direction for all organisations and their units, of all sizes. This book exposes the past, present and future of strategy, covering: How strategy has changed, what it is and what it isn't What leading management thinkers say about strategy Case studies of strategies great and small How to develop a strategy in tune with today's markets The key elements in turning strategy into action This book has been fully revised and updated for the 2002 series relaunch
- ISBN10 0340849533
- ISBN13 9780340849538
- Publish Date 29 November 2002 (first published 1 February 1999)
- Publish Status Out of Print
- Out of Print 10 February 2007
- Publish Country GB
- Publisher John Murray Press
- Imprint John Murray Learning
- Edition 2nd Revised edition
- Format Paperback
- Pages 96
- Language English