This book places revenue management at the forefront of management accounting with cost management and performance measurement in supporting roles. Revenue management introduces new ideas such as yield management, while uniting previously disparate subjects such as project management, capacity costing, and the theory of constraints. Methods of pricing and their associated strategies are included as well as techniques for segmenting consumer markets.
- ISBN13 9781606491478
- Publish Date 16 March 2011 (first published 1 January 2011)
- Publish Status Transferred
- Publish Country US
- Imprint Business Expert Press
- Format Paperback
- Pages 180
- Language English