Fundamentals of Strategyis a brand new concise version of the market-leading text Exploring Corporate Strategy. It has been developed forstudents on short courses in strategy for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying strategy as part of a wider degree in the arts, sciences or engineering.
The book comprises 10 chapters, and focuses on the analysis and formulation of strategy. The final chapter raises implementation issues such as organisational structure, management processes and strategic change.
- ISBN10 1322294216
- ISBN13 9781322294216
- Publish Date 1 January 2014 (first published 9 December 2008)
- Publish Status Active
- Out of Print 29 April 2015
- Publish Country US
- Imprint Pearson Education Limited
- Edition 3rd Revised ed.
- Format eBook
- Pages 305
- Language English