This new book, Logistics Management, blends traditional logistics activities with the current developments in business that have made logistics a critical element for business success. It adopts a customer or marketing focus to the subject of logistics, and the wider concept of supply chain management, by recognizing that customer satisfaction is the primary output of logistics activities. The theme of global logistics integrated throughout the current edition will also continue and will be enhanced by discussion of the dichotomy that the European market represents both a common and global environment.
- ISBN10 1283591391
- ISBN13 9781283591393
- Publish Date 1 January 2012
- Publish Status Active
- Out of Print 29 April 2015
- Publish Country US
- Imprint Pearson
- Format eBook
- Pages 305
- Language English